This post has been a long time coming. I think for awhile there I was in a bit of denial about how much Crushin’ I was doing, but once I found myself furiously lining up like-colored candies in a friend’s bathroom exasperatedly saying, “I’ll be right out!”, I knew. This Candy Crush was a saga after all, and I was going to see it out until every chocolate had been broken, jelly been de-jellied, licorice chain unlocked, and whipped cream cloud vanquished! At least I think they’re licorice chains and whipped cream clouds? Also, what’s up with every recipe involving cherries and hazelnuts? I digress.
The point is that what started out as a casual crush soon exploded into an obsession. And while I have since broken free from Candy Crush dreams (yes, it even invaded my sleeping hours), I have yet to go a full week without playing. OK… 2 days is probs my max. And I wasn’t feeling well those 2 days. And maybe I played just once! Gah. I’m hooked. But at least I’m not alone!
I knew how popular the game was based on how many people talked about it at work, and how many of my Facebook friends were playing. But it really hit home today when I came across this article on Tech Crunch – King Quits Advertising Since It Earns So Much On Candy Crush Purchases. Yes, you read that correctly. And yes, that is kind of candy crazy!
While I’m no marketing genius, I think that whatever King was doing, they must have had a great plan. I remember seeing Candy Crush Saga ads all over the place, online and on television. And naturally, it wasn’t advertising alone that brought them to this level of success. At the end of the day, it’s an attractive, addictive game that you can play free with a little help from your friends if you so choose to. Now, when you run out of lives at 2am and you’ve still got the itch for ‘just 5 more’, chances are good that you’re going to fork over a buck rather than wait 30 minutes for each life or wait for your friends to send them. But you can wait, if you’d like! Free is still an option! But that’s not what most of us do, is it? People waiting isn’t what’s filling King’s pockets with candy gold!